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About us
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Wow
"
WOW was born from the intention to amaze those who buy one of our products, with well-made shoes made by the best Italian artisans in the sector, with care and dedication in every single detail, all enclosed with low prices, in short, affordable luxury.
We collaborate with boutiques from all over the peninsula, selecting them carefully, to guarantee the end user a more unique than rare experience.
In addition to offering ourselves to resellers, we also offer retail sales, only and exclusively online.
Dove siamo
Chi siamo
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Where we are
We have workshops scattered throughout Italy, especially in the Marche region, the region par excellence where the best Italian shoe artisans are concentrated.
Over the centuries, according to all historians, Italy has made a major contribution to world culture.
Our registered office is located in Piedmont, specifically in Turin, the first Italian capital.
Defined by Le Corbusier as "... the city with the most beautiful natural location in the world"
Turin
Stile senza tempo
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Timeless style
Those who focus on the traditional, go on the safe side, an evergreen style with a touch of modernity is the perfect combination of innovation and tradition, our shoes constitute the impeccable balance between ancient and modern, taking only the best from each.
The moment each shoe is made,
step by step, determine how much longer
your shoe will last. All our constructions are handmade: they are eternal.
Come le facciamo
Our leathers
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One of the key features of our footwear are marks and imperfections such as wrinkles or veins on
leathers we use, precious as well as natural, embroidered with care and dedication
by our Italian artisans, giving our products uniqueness.
Tactile and visual characteristics as softness and fleshiness
are a clear sign of quality. Our advantage is that we have
the opportunity to select the raw hides before being tanned,
this to have a more accurate control over subsequent processing,
for the very high quality requirements and standards required.
One of the most requested leathers from us is the Nubuck.
Leather obtained mostly from calfskin by chrome tanning,
retanning with tannins and adequate fatliquor to obtain a pasty product.
During the process, pigments such as aniline can be incorporated
to obtain colored Nubuck leathers, different from traditional white
(obtained with whitening tannins).
The leather is then subjected to a process known as sharpening,
during which it is shaved slightly from the grain side (external side)
that is the most valuable,
to then be brushed to obtain a slightly velvety surface,
soft to the touch and iridescent to the eye.
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The sole
The sole is the one who carries with it the history of the shoe, from the day it arrives in your hands. We sew the leather sole for a classic fit while, for a more casual walk, we choose rubber soles.
All our soles have a single fundamental denominator: they come from Italian laboratories.
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